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While generating sales is a top priority for any business, you need marketing strategies that balance short-term and long-term growth.

Effective marketing surveys can provide powerful insights for decision-making. But poorly designed surveys can steer decisions off course.

Marketing research can provide valuable insights to help business leaders make better decisions, from product development to brand...

Understand the different types of media and how they can fit into your company's communication strategy.

As a marketing and communications leader and a former journalist, the concept of “Trojan Horse Marketing” makes me wince.  

Increase marketing effectiveness by understanding product value from your customers’ point-of-view.