Blog

In this first episode of Marketing Mic, host Lisa Cawley Ruiz talks with digital strategist Rafael Sangiovanni about marketing trends and insights for small and midsize businesses.

While generating sales is a top priority for any business, you need marketing strategies that balance short-term and long-term growth.

Imagine your brand as a person. If it walked into a room, what would it look like? What would it say and do? 

Ever visited a website and found a “wall of text”? Not very inviting, was it? Leverage visual design to help draw your audience in.

A brand audit can show you where your company’s brand stands in the market and help you identify any areas for improvement or alignment.