Marketing Mic w/ Rafael Sangiovanni: Digital Strategies That Deliver

In this first episode of Marketing Mic, host Lisa Cawley Ruiz talks with digital strategist Rafael Sangiovanni to explore what it really takes to make digital marketing work for small and midsize businesses. As a digital marketer with over 20 years of experience helping brands grow through multimedia, content, and performance marketing, Rafael shares real-world insights from his work across B2B and B2C brands including Subway, DHL, and Vlasic. You’ll hear how small and midsize businesses can better align their marketing strategy, how to avoid common missteps, when to outsource (and not), and how to measure what really matters. Whether you're refining a marketing campaign or scaling your approach, this conversation delivers practical takeaways with a strategic lens.