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About me

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Professional summary

I’m a strategic marketing, brand, and communications leader with 20+ years of B2B and B2C experience across professional services, healthcare, and media.
 
I began my career as a journalist, where I learned how to find the story, ask the right questions, and communicate complex ideas with clarity. Today, I combine that foundation with extensive marketing and communications experience to help organizations strengthen their brands, connect with the people they serve, and translate business priorities into focused, integrated strategies.
 
My experience spans marketing strategy, brand positioning and messaging, content and thought leadership, executive and corporate communications, web and digital marketing, and multi-channel campaigns. I’ve led growth-focused marketing initiatives, helped shape firmwide brand narratives, reimagined digital experiences, elevated executive visibility, and developed hundreds of thought leadership pieces across complex industries.
 
I bring together the storytelling discipline of journalism, the precision of targeted communications, and a digital-first mindset to turn marketing challenges into clear strategies and thoughtful execution. I’m also a big believer in lifelong learning and continuous improvement, a commitment that shapes how I lead, develop others, and continue evolving professionally.

Areas of expertise

Marketing Strategy  Brand Strategy  Corporate & Executive Communications
Content Strategy   Content Marketing  Digital & Web Strategy  Integrated Marketing

© 2026 by Lisa Cawley Ruiz

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