About me

Professional summary

Lisa Cawley Ruiz is a marketing and communications professional who drives the alignment of marketing strategies with overarching business goals to attract, convert and retain prospects and clients.

With 20 years of experience spanning marketing, communications, and journalism, Lisa is a recognized leader in marketing strategy, content planning, and leading teams to maximize impact throughout the sales funnel.

Her specialized expertise in developing targeted marketing content and communications drives engagement and results for both B2B and B2C organizations. In addition to her current role as a director at the Kaufman Rossin Group, she has extended her marketing expertise to consulting for businesses and non-profits.

As a marketing thought leader, Lisa chairs the global Marketing Working Group for Praxity, an international alliance of accounting firms, and has delivered presentations on a range of marketing topics. She is based in Miami, Florida.